As of Friday close, Baozun Inc.’s (NASDAQ:BZUN) stock was down -$0.23, moving down -5.72 percent to $3.79. The average number of shares traded per day over the past five days has been 381,800 shares. 1 time new highs have been achieved over the past 5 days, with a -$0.44 fall in that time frame. In the last twenty days, the average volume was 473,295, while in the previous 50 days, it was 381,032.
Since last month, BZUN stock retreated -6.88%. Shares of the company fell to $3.75 on 08/18/23, the lowest level in the past month. A 52-week high of $9.25 was reached on 02/01/23 after having rallying from a 52-week low of $3.41. Since the beginning of this year, BZUN’s stock price has dropped by -28.49% or -$1.51, and marked a new high 6 times. However, the stock has declined by -59.03% since its 52-week high.
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Valuation Metrics
The stock’s beta is 0.76. Besides these, the trailing price-to-sales (P/S) ratio of 0.21, the price-to-book (PB) ratio of 0.40.
Financial Health
In the three months ended March 30, Baozun Inc.’s quick ratio stood at 1.70, while its current ratio was 2.00, showing that the company is able to pay off its debt. On the profitability front, the trailing twelve-month gross margin is 73.90% percent. In the year ended March 30, EBITDA margin amounted to 1.75%, whereas operating margins totaled -1.00%. Based on annual data, BZUN earned $890.89 million in gross profit and brought in $1.22 billion in revenue.
A company’s management is another factor that investors consider when determining the profitability of an investment. In the past year, return on investment (ROI) was -1.80%. Return on equity (ROE) for the past 12 months was -14.50%.
According to the earnings report, the company had a lower net income in the recent quarter than it did in the previous quarter. BZUN’s revenue fell -21.06% during the quarter, while net income inched up to $1.22 billion. While analysts expected Baozun Inc. to report $0 quarterly earnings, the actual figure was -$0.03 per share. During the quarter, the company generated -$5.92 million in EBITDA. The liabilities of Baozun Inc. were 841.69 million at the end of its most recent quarter ended March 30, and its total debt was $2.42 billion.
Technical Picture
This quick technical analysis looks at Baozun Inc.’s (BZUN) price momentum. With a historical volatility rate of 26.97%, the RSI 9-day stood at 24.44% on 18 August.
With respect to its five-day moving average, the current Baozun Inc. price is down by -10.40% percent or -$0.44. At present, BZUN shares trade -7.56% below its 20-day simple moving average and -24.65% percent below its 100-day simple moving average. However, the stock is currently trading approximately -9.33% below its SMA50 and -3.81% below its SMA200.
Stochastic coefficient K was 6.77% and Stochastic coefficient D was 6.99%, while ATR was 0.25. Given the Stochastic reading of 3.06% for the 14-day period, the RSI (14) reading has been calculated as 33.48%. As of today, the MACD Oscillator reading stands at -0.25, while the 14-day reading stands at -0.43.
Analyst Ratings
CLSA upgraded its rating on Baozun Inc. (NASDAQ: BZUN) to an Outperform in a note to investors on February 27, 2023. The analysts firm previously had an Underperform rating on the stock.Baozun Inc. (BZUN) has been rated Overweight by analysts. According to 0 brokerage firms, BZUN is a sell, and 2 firms recommend it is a Hold. There are 0 analysts who say the stock is underweight. A total of 2 analysts rate Baozun Inc. stock as buy, with 7 recommending it as overweight.
With a median target price of $37.62, the current consensus forecast for the stock is $32.13 – $59.37. Based on these forecasts, analysts predict Baozun Inc. (BZUN) will achieve an average price target of $39.85.
