A Closer Look At Harley-Davidson Inc. (HOG)’s Financials

As of Wednesday close, Harley-Davidson Inc.’s (NYSE:HOG) stock was down -$0.45, moving down -1.34 percent to $33.06. The average number of shares traded per day over the past five days has been 1,242,360 shares. 1 time new highs have been achieved over the past 5 days, with a -$2.29 fall in that time frame. In the last twenty days, the average volume was 1,754,740, while in the previous 50 days, it was 1,667,424.

Since last month, HOG stock retreated -7.91%. Shares of the company fell to $32.88 on 08/16/23, the lowest level in the past month. A 52-week high of $51.77 was reached on 02/02/23 after having rallying from a 52-week low of $30.85. Since the beginning of this year, HOG’s stock price has dropped by -20.53% or -$8.54, and marked a new high 10 times. However, the stock has declined by -36.14% since its 52-week high.

HOG stock investors should be aware that Harley-Davidson Inc. (HOG) stock had its last reported insider trading activity 16 days ago on Aug 01. Masood Rafeh, the Director of the company, purchased of 1,302 shares for $38.40 on Aug 01. It resulted in a $49,997 investment by the insider. Root Jonathan R sold 2,239 shares at an average price of $50.17 on Feb 06. The insider now owns 5,474 shares following the transaction. On Sep 02, President and CEO ZEITZ JOCHEN bought 25,750 shares at $38.94 apiece. The transaction was valued at $1,002,628.

Valuation Metrics

Right now, Harley-Davidson Inc. (HOG) has a P/E ratio of about 6.21. The stock’s beta is 1.43. Besides these, the trailing price-to-sales (P/S) ratio of 0.82, the price-to-book (PB) ratio of 1.49, and the price-to-cash flow ratio of 9.26 may also be considered.

The latest dividend of $0.1650 per share was paid out, remained unchanged from last year’s $0.1650. On Friday February 17 2023, a $0.0075 dividend increase was announced.

Financial Health

In the three months ended June 29, Harley-Davidson Inc.’s quick ratio stood at 1.70, while its current ratio was 2.00, showing that the company is able to pay off its debt. According to company report, the long-term debt-to-equity ratio for the quarter ending June 29 was 1.81, and the total debt-to-equity ratio was 2.22. On the profitability front, the trailing twelve-month gross margin is 38.40% percent. In the year ended June 29, EBITDA margin amounted to 18.84%, whereas operating margins totaled 15.50%. Based on annual data, HOG earned $2.13 billion in gross profit and brought in $5.76 billion in revenue.

A company’s management is another factor that investors consider when determining the profitability of an investment. In the past year, return on investment (ROI) was 7.30%. Return on equity (ROE) for the past 12 months was 26.10%.

In Harley-Davidson Inc.’s quarter-end financial report for June 29, it reported total debt of $5.77 billion. According to the earnings report, the company had a lower net income in the recent quarter than it did in the previous quarter. HOG’s revenue fell -1.63% to $1.79 billion during the quarter, while net income inched up to $1.45 billion. While analysts expected Harley-Davidson Inc. to report $1.25 quarterly earnings, the actual figure was $1.22 per share, beating the consensus estimate by -2.40%. During the quarter, the company generated $285.24 million in EBITDA. The liabilities of Harley-Davidson Inc. were 8.83 billion at the end of its most recent quarter ended June 29, and its total debt was $7.14 billion. The value of shareholders’ equity is $141.69 million.

Technical Picture

This quick technical analysis looks at Harley-Davidson Inc.’s (HOG) price momentum. With a historical volatility rate of 31.53%, the RSI 9-day stood at 22.42% on 16 August.

With respect to its five-day moving average, the current Harley-Davidson Inc. price is down by -6.48% percent or -$2.29. At present, HOG shares trade -10.02% below its 20-day simple moving average and -8.93% percent below its 100-day simple moving average. However, the stock is currently trading approximately +2.07% above its SMA50 and -20.62% below its SMA200.

Stochastic coefficient K was 5.61% and Stochastic coefficient D was 6.84%, while ATR was 1.04. Given the Stochastic reading of 2.88% for the 14-day period, the RSI (14) reading has been calculated as 30.61%. As of today, the MACD Oscillator reading stands at -1.24, while the 14-day reading stands at -2.40.

Analyst Ratings

DA Davidson upgraded its rating on Harley-Davidson Inc. (NYSE: HOG) to a Buy in a note to investors on July 21, 2023. The analysts firm previously had a Neutral rating on the stock.Harley-Davidson Inc. (HOG) has been rated Overweight by analysts. According to 0 brokerage firms, HOG is a sell, and 7 firms recommend it is a Hold. There are 0 analysts who say the stock is underweight. A total of 3 analysts rate Harley-Davidson Inc. stock as buy, with 6 recommending it as overweight.

With a median target price of $48.50, the current consensus forecast for the stock is $40.00 – $55.00. Based on these forecasts, analysts predict Harley-Davidson Inc. (HOG) will achieve an average price target of $46.88.

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