Harley-Davidson Inc. (HOG): What Does Valuation Ratios Tell Us?

Harley-Davidson Inc. (NYSE:HOG) saw a downside of -3.73% to $36.15 after subtracting -$1.4 on Monday. The 5-day average trading volume is 1,000,030 shares of the company’s common stock. It has gained $38.71 in the past week and touched a new high 1 time within the past 5 days. An average of 1,839,487 shares of the company has been traded in the last 20 days, and the 50-day average volume stands at 1,694,745.

HOG’s 1-month performance is 3.88% or $1.46 on its low of $34.50 reached on 07/10/23. The company’s shares have touched a 52-week low of $30.85 and high of $51.77, with the stock’s rally to the 52-week high happening on 02/02/23. YTD, HOG has lost -13.10% or -$5.34 and has reached a new high 10 times. However, the current price is down -30.17% from the 52-week high price.

Insider Transactions

HOG stock investors last saw insider trading activity on Aug 01.Root Jonathan R (SVP – HDFSI) most recently sold 2,239 shares at $50.17 per share on Feb 06. This transaction cost the insider $112,324.

Valuation Metrics

HOG stock has a beta of 1.41. Moving on to other valuation ratios, the trailing price-to-sales (P/S) ratio is 0.86 while the price-to-book (PB) in the most recent quarter is 1.71, with the price to cash flow ratio at 17.14.

Harley-Davidson Inc.’s quick ratio for the period ended June 29 was 1.40, with the current ratio over the same period at 1.70. As well, the company’s long term debt to equity for the quarter ending June 29 was 1.71, while the total debt to equity was 2.32. In terms of profitability, the gross margin trailing 12 months is 36.80%. The trailing 12-month EBITDA margin is 18.84% while for the period ending June 29, Harley-Davidson Inc.’s operating margin was 15.10%. The firm’s gross profit as reported stood at $2.13 billion against revenue of $5.76 billion.

Earnings Surprise

For the quarterly period ending June 29 this year, Net income and sales went up compared to those figures reported in the previous quarter. Net income grew 26.83% to $304.09 million, while revenue of $41.87 million was 86.23% off the previous quarter. Analysts expected HOG to announce $1.25 per share in earnings in its latest quarter, but it posted $1.22, representing a -2.40% surprise. EBITDA for the quarter stood at more than $428.83 million. HOG stock balance sheet for the quarter ending June 29 shows that total liabilities totaled 8.93 billion, with total debt at $7.07 billion. Shareholders hold equity totaling $143.76 million.

Let’s look briefly at Harley-Davidson Inc. (HOG) price momentum from a technical analysis perspective. The 9-day relative strength index as at close on 04 August was 37.66% to suggest the stock is trending Neutral, with historical volatility in this time period at 25.10%.

The stock’s 5-day moving average is $37.58, reflecting a -6.09% or -$2.35 change from its current price. HOG is currently trading +2.31% above its 20-day SMA, -7.90% above its 100-day SMA. However, the stock’s current price level is away from the SMA50 by +12.16% and SMA200 by-1.17%.

Stochastic %K and %D was 35.75% and 47.00% and the average true range (ATR) pointed at 1.08. The RSI (14) points at 46.49%, while the 14-day stochastic is at 14.07% with the period’s ATR at 1.07. The stock’s 9-day MACD Oscillator is pointing at -0.71 and -0.42 on the 14-day charts.

Analyst Ratings

In the most recent analyst report for Harley-Davidson Inc. (NYSE: HOG), DA Davidson upgraded it to a Buy rating. They previously had a Neutral rating on the stock. Analysts offering their rating for HOG stock have a consensus rating for the stock as Overweight. Currently, 0 brokerage advisors rate HOG as a “sell,”, while 7 advise that investors “Hold.” 0 analysts have rated the stock as underweight. 3 rates the stock as overweight while 6 have offered a “buy” rating.

What is HOG’s price target for the next 12 months?

Analysts have a consensus price target ranging from a low of $40.00 and a high of $55.00, with their median price target at $48.50. Looking at these predictions, the average price target given by analysts is for Harley-Davidson Inc. (HOG) stock is $46.88.

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