The Director Of Harley-Davidson Inc. (HOG) Purchased 2,239 Shares


As of Friday close, Harley-Davidson Inc.’s (NYSE:HOG) stock was down -$1.33, moving down -3.45 percent to $37.26. The average number of shares traded per day over the past five days has been 3,319,300 shares. 2 times new highs have been achieved over the past 5 days, with a -$2.50 fall in that time frame. In the last twenty days, the average volume was 2,084,810, while in the previous 50 days, it was 1,696,922.

Since last month, HOG stock retreated -23.68%. Shares of the company fell to $36.34 on 03/17/23, the lowest level in the past month. A 52-week high of $51.77 was reached on 02/02/23 after having rallying from a 52-week low of $29.80. Since the beginning of this year, HOG’s stock price has dropped by -10.43% or -$4.34, and marked a new high 10 times. However, the stock has declined by -28.03% since its 52-week high.

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HOG stock investors should be aware that Harley-Davidson Inc. (HOG) stock had its last reported insider trading activity 40 days ago on Feb 06. Root Jonathan R, the SVP – HDFSI of the company, disposed of 2,239 shares for $50.17 on Feb 06. It resulted in a $112,324 divestment by the insider. ZEITZ JOCHEN added 25,750 shares at an average price of $38.94 on Sep 02. The insider now owns 508,870 shares following the transaction. On Aug 09, Director Masood Rafeh bought 1,335 shares at $37.50 apiece. The transaction was valued at $50,062.

Valuation Metrics

Right now, Harley-Davidson Inc. (HOG) has a P/E ratio of about 7.51. The stock’s beta is 1.43. Besides these, the trailing price-to-sales (P/S) ratio of 0.98, the price-to-book (PB) ratio of 1.87, and the price-to-cash flow ratio of 18.64 may also be considered.

The latest dividend of $0.1650 per share was paid out, which is 4.76% more than last year’s $0.1575. On Friday February 17 2023, a $0.0075 dividend increase was announced.

Financial Health

In the three months ended December 30, Harley-Davidson Inc.’s quick ratio stood at 1.10, while its current ratio was 1.30, showing that the company is able to pay off its debt. According to company report, the long-term debt-to-equity ratio for the quarter ending December 30 was 1.54, and the total debt-to-equity ratio was 2.38. On the profitability front, the trailing twelve-month gross margin is 37.10% percent. In the year ended December 30, operating margins totaled 15.80%. Based on annual data, HOG earned $2.13 billion in gross profit and brought in $5.76 billion in revenue.

A company’s management is another factor that investors consider when determining the profitability of an investment. In the past year, return on investment (ROI) was 7.30%. Return on equity (ROE) for the past 12 months was 27.20%.

In Harley-Davidson Inc.’s quarter-end financial report for December 30, it reported total debt of $4.46 billion. According to the earnings report, the company had a lower net income in the recent quarter than it did in the previous quarter. HOG’s revenue fell -19.52% to $1.65 billion during the quarter, while net income inched up to $1.14 billion. While analysts expected Harley-Davidson Inc. to report $0.06 quarterly earnings, the actual figure was $0.28 per share, beating the consensus estimate by 366.70%. During the quarter, the company generated $67.12 million in EBITDA. The liabilities of Harley-Davidson Inc. were 8.59 billion at the end of its most recent quarter ended December 30, and its total debt was $6.96 billion. The value of shareholders’ equity is $146.19 million.

Technical Picture

This quick technical analysis looks at Harley-Davidson Inc.’s (HOG) price momentum. With a historical volatility rate of 28.56%, the RSI 9-day stood at 15.18% on 17 March.

With respect to its five-day moving average, the current Harley-Davidson Inc. price is down by -6.29% percent or -$2.50. At present, HOG shares trade -22.03% below its 20-day simple moving average and +3.79% percent above its 100-day simple moving average. However, the stock is currently trading approximately -10.99% below its SMA50 and +5.91% above its SMA200.

Stochastic coefficient K was 15.55% and Stochastic coefficient D was 19.09%, while ATR was 1.63. Given the Stochastic reading of 7.73% for the 14-day period, the RSI (14) reading has been calculated as 21.78%. As of today, the MACD Oscillator reading stands at -2.00, while the 14-day reading stands at -4.40.

With a median target price of $52.50, the current consensus forecast for the stock is $47.00 – $65.00. Based on these forecasts, analysts predict Harley-Davidson Inc. (HOG) will achieve an average price target of $53.63.


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