comScore Inc. (SCOR): Here Are Some Research Recommendations


comScore Inc. (NASDAQ:SCOR) traded with an addition of $0.04 to close at $1.14 on Thursday, an upside of 4.09 percent. An average of 475,236 shares of common stock have been traded in the last five days. There was a fall of -$0.0600 in the past week, and it reached a new high 4 times over the past 12 months. The last 20 days have seen an average of 580,499 shares traded, while the 50-day average volume stands at 397,908.

SCOR stock has decreased by -20.86% in the last month. The company shares reached their 1-month lowest point of $1.0800 on 12/29/22. With the stock rallying to its 52-week high on 01/07/22, shares of the company touched a low of $1.00 and a high of $3.55 in 52 weeks. It has reached a new high 3 times so far this year and lost -67.07% or -$2.1900 in price. In spite of this, the price is down -67.75% from the 52-week high.

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Insider Transactions

SCOR stock investors should be aware that comScore Inc. (SCOR) stock had its last reported insider trading activity 223 days ago on Dec 12. In this transaction, the insider spent $28,255. Chief Accounting Officer, Curry Mary Margaret, disposed of 240 shares at a price of $2.55 on Mar 03. The insider now owns more than $612 worth of shares.

Valuation Metrics

comScore Inc. (SCOR) stock’s beta is 1.05. Other valuation ratios to consider include the trailing price-to-sales (P/S) ratio at 0.27, the price-to-book (PB) ratio at 0.72, and the price-to-cash flow ratio at 2.21.

Financial Health

The quick ratio of comScore Inc. for the three months ended September 29 was 0.60, and the current ratio was 0.60, indicating that the company is not able to meet its debt obligations. Further, the company has a long term debt to equity ratio of 0.11 and a total debt to equity ratio of 0.00 for the quarter ending September 29. Its gross profit as reported stood at $163.97 million compared to revenue of $367.01 million.

For investors, determining the potential profitability of the investment also depends on the performance of the company’s management. In the past 12 months, comScore Inc.’s return on assets was -12.60%.

Earnings Surprise

For the three-month period that ended September 29, comScore Inc. had $16.0 million in total debt. In the quarter under review, the net income was up than the previous quarter. The company posted a net income of -$56.29 million in the quarter, while revenues of -$8.92 million were grew 96.57%. The analyst consensus anticipated comScore Inc.’s latest quarter earnings to come in at -$0.1 per share, but it turned out to be -$0.6, a -500.00% surprise. For the quarter, EBITDA amounted to $1.33 million. Shareholders own equity worth $92.01 million.

Technical Picture

From a technical analysis perspective, let’s take a brief look at comScore Inc. (SCOR) price momentum. RSI 9-day as of the close on 28 December was 39.97%, suggesting the stock is Neutral, with historical volatility in this time frame at 38.32%.

As of today, SCOR’s price is $1.1500 -4.96% or -$0.0600 from its 5-day moving average. SCOR is currently trading -14.81% lower than its 20-day SMA and -45.75% lower than its 100-day SMA. However, the stock’s current price level is -1.71% below the SMA50 and -54.55% below the SMA200.

The stochastic %K and %D were 14.29% and 17.78%, respectively, and the average true range (ATR) was 0.0813. With the 14-day stochastic at 20.00% and the average true range at 0.0892, the RSI (14) stands at 41.07%. The stock has reached -0.0500 on the 9-day MACD Oscillator while the 14-day reading was at -0.0879.

Analyst Ratings

Needham reiterated its a Buy rating on comScore Inc. (NASDAQ: SCOR), but raised their price target to $6, indicating a potential price increase of 81.0% for the stock. The consensus rating for comScore Inc. (SCOR) among analysts is Overweight. According to current brokerage recommendations, 0 brokerage firms advise that investors sell SCOR, while 2 suggest investors hold. There are 0 analysts who rate the stock as underweight. The stock is rated overweight by 0 analysts, while 2 others rate it as a “buy”.

What is SCOR’s price target for the next 12 months?

Analysts predict a range of price targets between $1.25 and $3.00, with a median target of $2.75. Taking a look at these predictions, the average price target given by analysts for comScore Inc. (SCOR) stock is $2.44.


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