The Honest Company Inc. Common Stock (HNST) Shares: Are They Risky Or Cheap?

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The Honest Company Inc. Common Stock (NASDAQ:HNST) traded with a subtraction of -$0.1 to $3.73 on Thursday, a downside of -2.48 percent. An average of 1,510,827 shares of common stock have been traded in the last five days. There was a fall of -$0.35 in the past week, and it reached a new high 1 time over the past 12 months. The last 20 days have seen an average of 1,390,402 shares traded, while the 50-day average volume stands at 1,510,685.

HNST stock has increased by 3.79% in the last month. The company shares reached their 1-month lowest point of $3.37 on 09/01/22. With the stock rallying to its 52-week high on 01/03/22, shares of the company touched a low of $2.54 and a high of $11.65 in 52 weeks. It has reached a new high 1 time so far this year and lost -52.66% or -$4.32 in price. In spite of this, the price is down -67.94% from the 52-week high.


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Insider Transactions

21 days have passed since The Honest Company Inc. Common Stock (HNST) last reported insider trading activity. Hoyt Janis, who is Chief People Officer, most recently acquired $1,250 shares at $3.55 per share on Sep 01. In this transaction, the insider spent $4,438. Chief Revenue Officer, Rexing Rick, disposed of 4,143 shares at a price of $3.69 on Aug 23. The insider now owns more than $15,288 worth of shares. Prior to that, Chief Executive Officer Vlahos Nikolaos A went on to Sale 16,804 shares at $3.74 each on Aug 22. An amount of $62,847 was transacted.

Valuation Metrics

The Honest Company Inc. Common Stock (HNST) has a trailing price-to-sales (P/S) ratio at 1.20, the price-to-book (PB) ratio at 2.16.

Financial Health

The quick ratio of The Honest Company Inc. Common Stock for the three months ended June 29 was 1.90, and the current ratio was 3.30, indicating that the company is able to meet its debt obligations. Further, the company has a long term debt to equity ratio of 0.00 and a total debt to equity ratio of 0.00 for the quarter ending June 29. Its gross profit as reported stood at $109.17 million compared to revenue of $318.64 million.

For investors, determining the potential profitability of the investment also depends on the performance of the company’s management. In the past 12 months, The Honest Company Inc. Common Stock’s return on assets was -11.50%.

Earnings Surprise

In the quarter under review, the net income was up than the previous quarter. The company posted a net income of -$10.01 million in the quarter, while revenues of -$14.63 million were shrunk -100.1%. The analyst consensus anticipated The Honest Company Inc. Common Stock’s latest quarter earnings to come in at -$0.08 per share, but it turned out to be -$0.11, a -37.50% surprise. For the quarter, EBITDA amounted to -$10.07 million. Shareholders own equity worth $92.42 million.

Technical Picture

From a technical analysis perspective, let’s take a brief look at The Honest Company Inc. Common Stock (HNST) price momentum. RSI 9-day as of the close on 21 September was 44.03%, suggesting the stock is Neutral, with historical volatility in this time frame at 45.70%.

As of today, HNST’s price is $3.83 -8.39% or -$0.35 from its 5-day moving average. HNST is currently trading +4.29% higher than its 20-day SMA and -4.92% lower than its 100-day SMA. However, the stock’s current price level is +10.41% above the SMA50 and -53.17% below the SMA200.

The stochastic %K and %D were 40.83% and 46.04%, respectively, and the average true range (ATR) was 0.26. With the 14-day stochastic at 37.46% and the average true range at 0.26, the RSI (14) stands at 47.67%. The stock has reached -0.16 on the 9-day MACD Oscillator while the 14-day reading was at -0.17.

Analyst Ratings

Loop Capital downgraded The Honest Company Inc. Common Stock (NASDAQ: HNST) to a a Hold rating in its most recent analyst report. Previously, the stock was rated as a Buy. The consensus rating for The Honest Company Inc. Common Stock (HNST) among analysts is Overweight. According to current brokerage recommendations, 0 brokerage firms advise that investors sell HNST, while 3 suggest investors hold. There are 1 analyst who rate the stock as underweight. The stock is rated overweight by 0 analysts, while 3 others rate it as a “buy”.

What is HNST’s price target for the next 12 months?

Analysts predict a range of price targets between $3.00 and $8.00, with a median target of $4.00. Taking a look at these predictions, the average price target given by analysts for The Honest Company Inc. Common Stock (HNST) stock is $4.83.

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