As of Friday close, Purple Innovation Inc.’s (NASDAQ:PRPL) stock was up $0.33, moving up 8.05 percent to $4.43. The average number of shares traded per day over the past five days has been 5,752,100 shares. 4 times new highs have been achieved over the past 5 days, with a $0.69 gain in that time frame. In the last twenty days, the average volume was 2,779,080, while in the previous 50 days, it was 2,305,562.
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Since last month, PRPL stock retreated -25.30%. Shares of the company fell to $2.99 on 05/10/22, the lowest level in the past month. A 52-week high of $33.22 was reached on 01/04/22 after having rallying from a 52-week low of $2.99. Since the beginning of this year, PRPL’s stock price has dropped by -66.62% or -$8.84, and marked a new high 2 times. However, the stock has declined by -86.66% since its 52-week high.
Purple Innovation Inc. (PRPL) last reported insider trading activity 44 days ago on Mar 31. Anthos Pano, the Director of the company, purchased of 3,278 shares for $6.01 on Mar 31. It resulted in a $19,716 investment by the insider. Coliseum Capital Management, L added 650,000 shares at an average price of $6.47 on Mar 30. The insider now owns 30,927,798 shares following the transaction. On Mar 07, Director ZEPF PAUL J bought 10,000 shares at $6.67 apiece. The transaction was valued at $66,690.
Right now, Purple Innovation Inc. (PRPL) has a P/E ratio of about 86.86. The stock’s beta is 1.74. Besides these, the trailing price-to-sales (P/S) ratio of 0.53, the price-to-book (PB) ratio of 2.02.
In the three months ended September 29, Purple Innovation Inc.’s quick ratio stood at 0.90, while its current ratio was 1.60, showing that the company is not able to pay off its debt. According to company report, the long-term debt-to-equity ratio for the quarter ending September 29 was 0.65, and the total debt-to-equity ratio was 0.66. On the profitability front, the trailing twelve-month gross margin is 40.60% percent. In the year ended September 29, operating margins totaled -3.20%. Based on annual data, PRPL earned $294.97 million in gross profit and brought in $726.23 million in revenue.
A company’s management is another factor that investors consider when determining the profitability of an investment. In the past year, return on investment (ROI) was -9.10%. Return on equity (ROE) for the past 12 months was 2.60%.
According to the earnings report, the company had a lower net income in the recent quarter than it did in the previous quarter. PRPL’s revenue fell -30.21% to $186.43 million during the quarter, while net income inched up to $143.18 million. While analysts expected Purple Innovation Inc. to report $0.16 quarterly earnings, the actual figure was -$0.07 per share, beating the consensus estimate by -143.80%. During the quarter, the company generated -$14.52 million in EBITDA. The liabilities of Purple Innovation Inc. were 414.66 million at the end of its most recent quarter ended September 29, and its total debt was $125.16 million. The value of shareholders’ equity is $83.09 million.
This quick technical analysis looks at Purple Innovation Inc.’s (PRPL) price momentum. With a historical volatility rate of 151.83%, the RSI 9-day stood at 53.98% on 13 May.
With respect to its five-day moving average, the current Purple Innovation Inc. price is up by +18.45% percent or $0.69. At present, PRPL shares trade -20.18% below its 20-day simple moving average and -63.84% percent below its 100-day simple moving average. However, the stock is currently trading approximately -41.79% below its SMA50 and -83.36% below its SMA200.
Stochastic coefficient K was 45.97% and Stochastic coefficient D was 25.50%, while ATR was 0.53. Given the Stochastic reading of 70.94% for the 14-day period, the RSI (14) reading has been calculated as 46.90%. As of today, the MACD Oscillator reading stands at 0.13, while the 14-day reading stands at -0.08.
UBS reiterated its a Neutral rating on Purple Innovation Inc. (NASDAQ: PRPL) in a note to investors. The analysts firm has however raised their price target to $6.50, representing a possible 55.7% increase in the stock price. Purple Innovation Inc. (PRPL) has been rated Overweight by analysts. According to 0 brokerage firms, PRPL is a sell, and 5 firms recommend it is a Hold. There are 1 analyst who say the stock is underweight. A total of 0 analysts rate Purple Innovation Inc. stock as buy, with 3 recommending it as overweight.
With a median target price of $4.00, the current consensus forecast for the stock is $3.00 – $14.00. Based on these forecasts, analysts predict Purple Innovation Inc. (PRPL) will achieve an average price target of $6.48.