What’s helping the Creatd, Inc. (CRTD) stock to rise higher?

Creatd, Inc. (CRTD) saw a push of 5.13% in the aftermarket because the company revealed a Series of 2022 Product Updates. However, the last trading session closed at $1.95 with a decrease of 1.02%.

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Series of 2022 Product Updates – What’s this all about?

On 20th January 2022, CRTD announced the first in a series of upgrades coming to the platform this quarter, aimed at improving creator online visibility, curation capabilities, and allowing artists to enhance connection with their fans. The first in a series of upgrades to creators’ Vocal Profiles, where a creator’s whole portfolio of work is shown, was released by the Company. The modifications are designed to help Vocal serve as a home base for the over 1.4 million artists who use the platform, and they feature new components that facilitate reader navigation and emphasize creators’ critical data.

Now what?

Vocal will become a genuine “home base” for the outstanding artists, according to the product plan for 2022. That means giving creators even more of the things that drew them to Vocal in the first place: audience growth, income, and a feeling of community. Furthermore, the new features unveiled are all aimed at making it easier for creators to interact with their audience and monetize that connection. The Vocal creative experience will further improve in the coming quarters, culminating in an on-platform chat tool that will bring creators and fans even closer together.

Expansion into New Verticals – What’s going on?

CRTD reported on 18th January 2022 that WHE’s freshly designed website was launched, along with an update on the influencer management agency’s success. Moreover, WHE also stated that it has started its planned growth into new verticals outside its family and leisure roots. Not only this but WHE recently signed on new influencers from a variety of verticals, including music, cuisine, and cannabis health culture, and has effectively boosted its talent pool by 85 percent. The company has spent the last two years formalizing WHE’s strategy and operating procedures. WHE is now delighted to formally begin the penetration into new categories, in part as a result of the growing quantity and variety of companies requesting collaborations with the talent.

So what?

The influencer family has expanded to 91 creators with a combined digital reach of approximately 75 million in just the previous six months. In addition, the company has increased WHE’s internal workforce to support the rapid growth, and they are continuing to broker agreements for the influencers with prominent brands like Procter & Gamble, Mattel, and Target.


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