The E.W. Scripps Company (SSP) Shares: Are They Risky Or Cheap?

The E.W. Scripps Company (NASDAQ:SSP) finished Friday with a subtraction of -$0.17 to close at $21.54, a downside of -0.78 percent. An average of 274,460 shares of common stock have been traded in the last five days. There was a gain of $1.43 in the past week, and it reached a new high 21 times over the past 12 months. The last 20 days have seen an average of 264,975 shares traded, while the 50-day average volume stands at 289,064.

SSP stock has increased by 14.21% in the last month. The company shares reached their 1-month lowest point of $17.84 on 12/20/21. With the stock rallying to its 52-week high on 01/14/22, shares of the company touched a low of $14.30 and a high of $24.78 in 52 weeks. It has reached a new high 4 times so far this year and achieved 11.32% or $2.19 in price. In spite of this, the price is down -13.08% from the 52-week high.

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Insider Transactions

66 days have passed since The E.W. Scripps Company (SSP) last reported insider trading activity. Perschke Daniel, who is Vice President, Controller, most recently acquired $5,514 shares at $20.71 per share on Nov 10. In this transaction, the insider spent $114,195. SVP, Fin. Strat.& Special Proj, Lyons Douglas F, disposed of 9,458 shares at a price of $20.92 on Nov 09. The insider now owns more than $197,835 worth of shares. Prior to that, President and CEO Symson Adam went on to Sale 1 shares at $18.38 each on Aug 31. An amount of $15 was transacted.

Valuation Metrics

The E.W. Scripps Company (SSP) has a trailing price-to-earnings (P/E) ratio of 13.36, which compares with the 19.21 for the broader industry and 24.47 for the sector. The stock’s beta is 1.89. Other valuation ratios to consider include the trailing price-to-sales (P/S) ratio at 0.78, the price-to-book (PB) ratio at 1.19, and the price-to-cash flow ratio at 9.47.

The company has a payout ratio of 1.50%. The company’s most recent quarterly dividend payment was $0.05 a share, without any change from last year.

The quick ratio of The E.W. Scripps Company for the three months ended September 29 was 1.40, and the current ratio was 1.40, indicating that the company is able to meet its debt obligations. Further, the company has a long term debt to equity ratio of 2.14 and a total debt to equity ratio of 2.15 for the quarter ending September 29. The E.W. Scripps Company’s EBITDA margin for the year ending September 29 is 22.91%, while its operating margin for the same period stands at 23.00%. Its gross profit as reported stood at $1.0 billion compared to revenue of $1.86 billion.

For investors, determining the potential profitability of the investment also depends on the performance of the company’s management. In the past 12 months, The E.W. Scripps Company’s return on assets was 4.40%. For the broader industry, ROE averaged 3.38 over the past year.

Earnings Surprise

For the three-month period that ended September 29, The E.W. Scripps Company had $3.19 billion in total debt. In the quarter under review, the net income was down than the previous quarter. The company posted a net income of $46.12 million in the quarter, while revenues of -$6.93 million were shrunk -26.89%. The analyst consensus anticipated The E.W. Scripps Company’s latest quarter earnings to come in at $0.27 per share, but it turned out to be $0.63, a 133.30% surprise. For the quarter, EBITDA amounted to $157.71 million. Shareholders own equity worth $82.52 million.

Technical Picture

From a technical analysis perspective, let’s take a brief look at The E.W. Scripps Company (SSP) price momentum. RSI 9-day as of the close on 14 January was 70.81%, suggesting the stock is Overbought, with historical volatility in this time frame at 42.23%.

As of today, SSP’s price is $20.67 +7.11% or $1.43 from its 5-day moving average. SSP is currently trading +12.77% higher than its 20-day SMA and +18.48% higher than its 100-day SMA. However, the stock’s current price level is +5.02% above the SMA50 and +9.12% above the SMA200.

The stochastic %K and %D were 90.29% and 82.20%, respectively, and the average true range (ATR) was 0.75. With the 14-day stochastic at 88.66% and the average true range at 0.74, the RSI (14) stands at 65.76%. The stock has reached 0.84 on the 9-day MACD Oscillator while the 14-day reading was at 1.09.

Analyst Ratings

The consensus rating for The E.W. Scripps Company (SSP) among analysts is Overweight. According to current brokerage recommendations, 0 brokerage firms advise that investors sell SSP, while 2 suggest investors hold. There are 0 analysts who rate the stock as underweight. The stock is rated overweight by 0 analysts, while 4 others rate it as a “buy”.

What is SSP’s price target for the next 12 months?

Analysts predict a range of price targets between $20.00 and $32.00, with a median target of $27.50. Taking a look at these predictions, the average price target given by analysts for The E.W. Scripps Company (SSP) stock is $26.33.


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