Analysts’ Views On Baozun Inc. (BZUN)

Baozun Inc. (NASDAQ:BZUN) finished Wednesday with an addition of $0.85 to close at $19.84, an upside of 4.48 percent. An average of 1,153,120 shares of common stock have been traded in the last five days. There was a gain of $2.70 in the past week. The last 20 days have seen an average of 1,000,250 shares traded, while the 50-day average volume stands at 992,748.

BZUN stock has decreased by -4.29% in the last month. The company shares reached their 1-month lowest point of $16.25 on 10/04/21. With the stock rallying to its 52-week high on 02/10/21, shares of the company touched a low of $16.25 and a high of $57.00 in 52 weeks. In spite of this, the price is down -65.19% from the 52-week high.

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Valuation Metrics

Baozun Inc. (BZUN) has a trailing price-to-earnings (P/E) ratio of 23.85, which compares with the 21.00 for the broader industry and 31.09 for the sector. In the last five years, Baozun Inc.’s PE ratio has ranged between 151.88 and 21.56. The stock’s beta is 1.17. Other valuation ratios to consider include the trailing price-to-sales (P/S) ratio at 1.02, the price-to-book (PB) ratio at 1.53.

The quick ratio of Baozun Inc. for the three months ended June 29 was 3.70, and the current ratio was 4.20, indicating that the company is able to meet its debt obligations. Further, the company has a long term debt to equity ratio of 0.28 and a total debt to equity ratio of 0.37 for the quarter ending June 29. On the profitability front, the trailing 12-month gross margin is 62.10% against a 5-year average of 35.2%. Baozun Inc.’s EBITDA margin for the year ending June 29 is 7.37%, while its operating margin for the same period stands at 5.60%. Its gross profit as reported stood at $846.79 million compared to revenue of $1.36 billion.

For investors, determining the potential profitability of the investment also depends on the performance of the company’s management. In the past 12 months, Baozun Inc.’s return on assets was 3.80%, compared to 5.9% over the last five years. In the past year, the return on investment has been 5.00%, and the 5-year average is 8.2%. Meanwhile, the return on equity (ROE) for the past 12 months has been 6.40% and the 5-year average holds at 10.7%. For the broader industry, ROE averaged 10.33 over the past year.

Earnings Surprise

For the three-month period that ended June 29, Baozun Inc. had $222.05 million in cash. The analyst consensus anticipated Baozun Inc.’s latest quarter earnings to come in at $0.18 per share, but it turned out to be $0.31, a 72.20% surprise. For the quarter, EBITDA amounted to $16.52 million.

Technical Picture

From a technical analysis perspective, let’s take a brief look at Baozun Inc. (BZUN) price momentum. RSI 9-day as of the close on 13 October was 61.42%, suggesting the stock is Neutral, with historical volatility in this time frame at 58.97%.

As of today, BZUN’s price is $19.21 +15.75% or $2.70 from its 5-day moving average. BZUN is currently trading -3.03% lower than its 20-day SMA and -44.98% lower than its 100-day SMA. However, the stock’s current price level is -20.58% below the SMA50 and -36.47% below the SMA200.

The stochastic %K and %D were 75.31% and 74.23%, respectively, and the average true range (ATR) was 1.16. With the 14-day stochastic at 89.53% and the average true range at 1.18, the RSI (14) stands at 52.29%. The stock has reached 1.05 on the 9-day MACD Oscillator while the 14-day reading was at 1.26.

Analyst Ratings

Daiwa Securities downgraded Baozun Inc. (NASDAQ: BZUN) to a a Neutral rating in its most recent analyst report. Previously, the stock was rated as a a Buy.The consensus rating for Baozun Inc. (BZUN) among analysts is Overweight. According to current brokerage recommendations, 1 brokerage firm advise that investors sell BZUN, while 4 suggest investors hold. There are 0 analysts who rate the stock as underweight. The stock is rated overweight by 0 analysts, while 8 others rate it as a “buy”.

What is BZUN’s price target for the next 12 months?

Analysts predict a range of price targets between $109.79 and $310.19, with a median target of $162.33. Taking a look at these predictions, the average price target given by analysts for Baozun Inc. (BZUN) stock is $184.11.


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