Major Brokerage Firms Issue Research Notes on The Southern Company (SO)

The Southern Company (NYSE:SO) saw an upside of 1.10% to close Monday at $62.43 after adding $0.68 on the day. The 5-day average trading volume is 4,980,620 shares of the company’s common stock. It has gained $63.13 in the past week. An average of 4,434,080 shares of the company has been traded in the last 20 days, and the 50-day average volume stands at 4,232,672.

SO’s 1-month performance is -6.61% or -$3.84 on its low of $61.49 reached on 10/04/21. The company’s shares have touched a 52-week low of $54.09 and high of $67.54, with the stock’s rally to the 52-week high happening on 09/09/21. YTD, SO has achieved 1.63% or $1.00. However, the current price is down -7.57%% from the 52-week high price.

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Insider Transactions

On Sep 10, 25 days have gone by since the last insider trading activity for The Southern Company (SO). Kuczynski Stephen E (Pres. & CEO, Southern Nuclear) most recently sold 2,500 shares at $67.04 per share on Sep 10. This transaction cost the insider $167,600. Chairman, President & CEO, GAS, Greene Kimberly S, sold 33,884 shares at a price of $67.50 on Sep 09. Then, on Sep 07, EVP & Pres. External Affairs Anderson Bryan D sold 22,510 shares at a price of $66.87 per share. This transaction amounted to $1,505,244.

Valuation Metrics

The company’s PE ratio for the last five years has touched a high of 98.80 and a low of 9.590. SO stock has a beta of 0.47. Moving on to other valuation ratios, the trailing price-to-sales (P/S) ratio is 3.04 while the price-to-book (PB) in the most recent quarter is 2.35.

The Southern Company pays an annual dividend of $2.64 per share. Its dividend yield is 4.23% and the payout ratio is 86.90%. SO’s most recent quarterly dividend payment was made on Sep. 7, when it paid $0.66 a share compared with prior rate of $0.66, down 0.0% from last year’s. The company has boosted its dividend for the last 26 consecutive years with the latest dividend increase of $0.02 reported on Tuesday April 20 2021. Measured over the last 3 years, the Dividend has been growing by 10.43% yearly.

It is projected that The Southern Company’s next ex-dividend date will be on 15-Nov. SO is expected to distribute $0.66 as its next dividend.

The Southern Company’s quick ratio for the period ended June 29 was 0.60, with the current ratio over the same period at 0.80 meaning that SO stock is able to fulfill its debt obligations. As well, the company’s long term debt to equity for the quarter ending June 29 was 1.70, while the total debt to equity was 1.85. In terms of profitability, the gross margin trailing 12 months is 88.90%The trailing 12-month EBITDA margin is 44.16% while for the period ending June 29; The Southern Company’s operating margin was 22.00%. The firm’s gross profit as reported stood at $4.88 billion against revenue of $20.38 billion.

Earnings Surprise

For the quarterly period ending June 29 this year, Net income and sales went down compared to those figures reported in the previous quarter. Analysts expected SO to announce $0.79 per share in earnings in its latest quarter, but it posted $0.84, representing a 6.30% surprise. EBITDA for the quarter stood at more than $1.69 billion. SO stock balance sheet for the quarter ending June 29 shows that total liabilities totaled 92.87 billion, with total debt at $53.91 billion. Shareholders hold equity totaling $1.06 billion

Technical Picture

Let’s look briefly at The Southern Company (SO) price momentum from a technical analysis perspective. The 9-day relative strength index as at close on 04 October was 35.91% to suggest the stock is trending Neutral, with historical volatility in this time period at 17.76%.

The stock’s 5-day moving average is $62.15, reflecting a -0.02% or -$0.01 change from its current price. SO is currently trading -5.79% above its 20-day SMA, -3.00% above its 100-day SMA. However, the stock’s current price level is away from the SMA50 and SMA200 by -2.24% and +3.31% respectively.

Stochastic %K and %D was 10.25% and 10.58% and the average true range (ATR) pointed at 0.98. The RSI (14) points at 36.50%, while the 14-day stochastic is at 19.30% with the period’s ATR at 0.95. The stock’s 9-day MACD Oscillator is pointing at -0.54 and -1.28 on the 14-day charts.

Analyst Ratings

In the most recent analyst report for The Southern Company (NYSE: SO), Guggenheim upgraded it to a Buy rating. They previously had a Neutral rating on the stock. Analysts offering their rating for SO stock have a consensus rating for the stock as Overweight. Currently, 4 brokerage advisors rate SO as a “sell,”, while 3 advise that investors “Hold.” 2 analysts have rated the stock as underweight. 0 rates the stock as overweight while 10 have offered a “buy” rating.

What is SO’s price target for the next 12 months?

Analysts have a consensus price target ranging from a low of $52.00 and a high of $76.00, with their median price target at $69.50. Looking at these predictions, the average price target given by analysts is for The Southern Company (SO) stock is $67.88.


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