The world’s No. 1 provider of Experience Management (XM) and XM category creator, Qualtrics (NASDAQ: XM), recently announced a partnership with SHRM, a leading global association for HR.
XM stock’s long-term outlook improves as a result of Qualtrics’ success in attracting large clients to its ecosystem. In the future, Qualtrics’ solutions will form the foundation for talent and talent management at the Society for Human Resource Management (SHRM).
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The association was founded in 1948 in the United States and now has more than 300 thousand members in 165 countries.
Many of the organization’s employees use Qualtrics XM Platform to provide interoperability across the organization. SHRM will also offer Qualtrics solutions to its members as part of the new deal. HR tools like these gained in importance during the COVID-19 period.
Due to the huge amount of money customers are spending on human resources, the backdrop appears favorable for Qualtrics to extend its market share.
Qualtrics has previously signed contracts with several large companies. Qualtrics provides a wide range of services, including employee training and customer service, market research, and customer experience management.
The main goal of developing modern HR services is to differentiate the employee experience, that is, to offer personalized training and to reward talent.
As of this writing, Qualtrics International Inc. (XM) share price declined -0.53% to $37.54 in the normal trading session Tuesday.