Hope for Prosperity is Better than Adversity: NIKE Inc. (NKE)

Due to the COVID-19 pandemic last year, Nike Inc. (NKE) had to alter the business’s nature. Digital sales have experienced intense growth because of mall closures. Thus, the NKE stock was able to know its customers better. Its margins also improved.

Sales of Nike’s goods increased by 3 % year-on-year in the latest quarter, which ended on 28 February. As for digital sales, they went up by 59%, and the NKE stock ‘s experience is that double-digit growth and digital sales grew in every region where it was present. Management at Nike says lower numbers might come from more stable supply chains. On the other hand, the NKE stock encountered a global shortage of containers, which slow down shipments.


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With direct selling, including e-commerce, Nike Inc. (NKE) can get a deeper look at its customers. As a result, one can more effectively control stocks and manage supply and demand.

Optimizing profitability is also a factor in digital sales being superior. Digital sales have a gross margin of approximately ten percentage points more than bulk shipments. Nike reported a net profit margin of 14 % in the third quarter of fiscal 2021, up from 8.3 % in the previous quarter. In this way, Nike’s bottom line is poised to improve with the expansion of digital sales. According to plans, digital sales will represent 30 % of the business by FY2023.

As a result, Nike Inc. (NKE) has demonstrated its ability to handle a changing business environment. One of the leading brands in the athletic footwear industry Nike, has a strong brand, making it a strong platform for long-term growth.

NIKE Inc (NKE)’s stock price fell -0.05% in recent trading, reaching $132.89. While trading for over 52-weeks, the current price level is 10.18% lower than the highest price of $147.95 the stock reached during that period. While this is 72.23% higher than the lowest price of $77.16, it reached over the past 52weeks.

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