Undervalued Or Misunderstood? PubMatic Inc. (PUBM)

Over the past year, PubMatic Inc. (NASDAQ: PUBM) has gained almost 106 % in price. Investing in digital advertising is a profitable growth strategy for the company. PubMatic’s growth is most likely to continue in the medium term if the current trend continues.

In last month, the growth of the PUBM stock was influenced by several positive factors. At first, Wall Street’s estimates were outperformed by the earnings release for this quarter. Magnate’s acquisition of SpotX attracted positive investor sentiment as well. This has led to speculation that the next target could be PubMatic.

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Using PubMatic Inc. (PUBM) ad sales software that offers tools to enhance your app’s monetization by getting more new users and having an even more engaging experience for older audiences. Ad-segment for streaming services and connected television have been the main driver of growth in recent quarters. On an annual basis, revenue in this segment grew 100% in the fourth quarter.

In the fourth quarter, total revenue for PubMatic increased by nearly 64 % to $56.2 million, exceeding analysts’ expectations by a significant margin. As a result of the pandemic, streaming content has experienced an increase in demand, resulting in major advertisement budgets shifting to these channels. The growing trend has resulted in increases in sales for PubMatic, and it may continue to do so after the epidemic is over. While running ads in streaming services has been growing rapidly, management acknowledges that their popularity may slow as social activity recovers.

PubMatic Inc. (PUBM) share price dropped by -14.67% by the end of the conventional trading session to close at $57.86. It is currently trading at an average of 916,77K shares per day, and a total of 0.81 million shares were traded during that period. The 52-week high and low price points of stock are important points to pay attention; when considering its current and future price. The share of PubMatic Inc. (PUBM) has fallen -24.82% below its 52-week high mark and 158.07% higher from its 52-week low price.


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