Trade Desk (TTD): Prospect of Its Advertising Platform

Over the year, Trade Desk Inc. (TTD), a developer of a forum for advertisement and marketing strategy firms, has grown by more than 176%. The capacity of the platform to monetize emerging developments in the advertisement industry is favorably viewed by investors. This would allow the Trade Desk, at least in the medium term, to sustain high growth rates.

During last year,  owing to the COVID-19 pandemic, Trade Desk experienced a serious downturn in revenues in the wake of a drastic decrease in publicity and marketing budgets. Yet sales also increased by 32 percent year-on-year in the third quarter, and growth is still expected to be more than 30 percent in the fourth quarter. Even this development, though, is not the end, as the global demand for ads is increasing steadily.

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According to research company eMarketer, global advertisement spending is expected to hit more than $600 billion this year and could exceed $700 billion this year. Traditional advertising is, at the same time, constantly squeezed by new media advertising. The Trade Desk is historically influential in this industry segment. In the third quarter, its promotional revenues for connected TV doubled. Moreover, sales of advertisement content in other new platforms are increasing rapidly: in the third quarter, mobile video and digital audio (internet radio, podcasts, etc.) increased by about 70%.

Over the next decade, global media investment is projected to rise to $1 trillion. Thus, there is a wide potential for growth in the Trade Desk. It is critical that the business observes the audience’s trends and demands specifically. In particular, the platform is now providing its offerings in line with privacy security requirements: Trade Desk is helping its partners develop tailored ads without unique user details.

In the first nine months of 2020, the Trade Desk produced $176 million in free cash flow, which will be adequate for acquisition and full business growth. Despite the high current valuation, TTD shares are therefore still a promising purchase. The business improves its market share, extends its service package, and embraces the current advertising market patterns.

The stock of Trade Desk Inc. (TTD) was worth $785.45 during trading on January 13.


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