Pinterest’s (PINS) Competitive Advantage Lies In Its Ability To Be Unique

In concept, Pinterest Inc. (PINS) social network varies dramatically from its rivals, rendering it more appealing to advertisers and significantly minimizing the uncertainties involved with shifts in political life and public opinion.

The ability to render so-called virtual boards of images and videos is a special feature of Pinterest. Users pin their favorite pictures synonymous with hobbies, home renovation, gardening, needlework, etc. on this page. This encourages the organization to escape such traditional social networking challenges as fake news, exchanging insults, etc. Pinterest was able to dramatically expand the number of active users over the last year due to this strategy.

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Digital boards have been a kind of sanctuary for millions of people who have been self-isolated at home and want to dedicate their activities to this moment. The number of regular active users of Pinterest rose by 39 percent and 37 percent, respectively, in the second and third quarters. The number of daily users has reportedly reached 442 million. This statistic rose by 13 percent to 98 million in the United States in the third quarter, while the number of consumers in the foreign market increased by 46 percent to 343 million.

Pinterest’s value is that it is appealing to brands as it is an exemplary forum to sell items such as clothes and household goods. Users can pin product photos to their followers and post them, while businesses can promote and sell their goods. All of their catalogs have already been submitted to Pinterest by several vendors, including IKEA and smaller retailers.

In the second quarter of 2020, the social network experienced a decline in sales growth (growth was just 4 percent), but this was attributed to a general decrease in promotional budgets due to retailers’ job constraints. However, Pinterest’s revenue rose by 58 percent year-on-year in the third quarter.

In the fourth quarter, Pinterest expects its sales to rise by about 60 percent year-on-year, while Wall Street estimates are marginally less ambitious, around 40 percent year-on-year.

Pinterest still an enticing investment, as first of all, it’s a positioning feature that helps users to keep away from global tensions and social issues. The convenience of a platform for selling a vast range of items is another feature of Pinterest, which means a stable influx of advertisers.

At the trading on January 7, Pinterest, Inc. (PINS) stock was worth $71.38, having risen in price by +6.36% on the day.


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